Corporate video: Needless or needed?
The media landscape we are surrounded by today is dominated by television and the internet, so we are naturally disposed and conditioned to visual forms of mass and broadcast media.
Our visual sense is what we rely on most readily to make judgments, and process and gather information. Advertisements, graphics and graphs can relay information, numbers and statistics, but video captures the imagination and transmits large amounts of information in a short period of time. If you think about it, these are the same goals any business has for their advertisements or presentations.